Identikit:
La Storia di Bob is an Instagram-based project that aims to create content around history, specifically at the crossroads of colonial history, religion and queerness.
Bob, the content creator, is a young and multi-faceted academic who dreams of becoming a renowned populariser, and most especially of making history interesting again!
La Storia di Bob
The challenge:
When I met Bob, he told me he had been dreaming of becoming a history content creator for a long time, but he didn’t know how to do it, and he lacked the discipline to embark on this journey alone.
He has a small social media presence, with an Instagram account he mainly uses for sharing the articles he wrote for different magazines. The project he wants to create has no name, nor structure, but he has many content ideas.
The approach:
I studied and researched the digital presence of international and Italian history content creators to understand how veterans in the industry manage their presence online. After completing this first phase, I drafted a Social Media Strategy that includes an array of formats and topics to test.
While Bob was familiarising himself with the camera and filming methods, I named the project and created its visual identity.
As the weeks passed, I supported Bob with weekly alignment calls, providing insights on filming, strategy and content, while I was curating the editing of the videos.
What I delivered:
Naming
Branding: colour palette, font combinations and graphic templates
Competitor Analysis
Social Media Strategy
Video Editing
Digital Marketing Consultancy
Results:
A straightforward approach to content creation has kick-started La Storia di Bob, resulting in bigger awareness, increased engagement and saves.
Platforms managed: Instagram
The recognisable visual identity, together with a content plan make the project solid enough to entertain, engage and grow digital connections.
Collaborating with Sarah was, from the first moment, an extremely positive experience.
She was able to capture the soul and goals of my project, understanding the deeper message I wanted to convey. This made the difference: I felt listened to, understood and accompanied during every phase of the work.
The entire strategy was structured in a serious manner, phase by phase, without rushing, taking the time to reflect on what and how to do.
It's nice to work with Sarah because she combines creativity and method: she brought order to many ideas I had in my head, helping me to structure everything clearly. I recommend her to anyone who wants to start a project while maintaining the authenticity and quality of the content!
Bob - Content Creator of La Storia di Bob