Can you build a powerful local community from scratch? Pasta Ceci & Utopie proves you can.
This offline project leverages the universal language of food to unite people, families, and friends around critical social causes.
By blending culture with community, the project curates high-impact screenings, thought-provoking panel talks, and readings, always culminating in a shared vegan banquet where ideas are exchanged and connections are made.
Pasta Ceci & Utopie
Identikit:
The challenge:
I met Francesca, on a very quiet afternoon.
It was more or less three months before the very first event of Pasta Ceci e Utopie.
At that time the project only had a name, and a logo, but the whole communication identity had to be built and especially, 300 tickets to the event needed to be sold. With zero social media presence active, but a fiery commitment to build a community together with the collective of Pasta Ceci e Utopia, I embarked in this cruelty-free journey.
The approach:
The first step to any successful event promotion is a clear and engaging communication.
Needless to say, I started crafting the communication from the very foundation: where, when, what, whom but most especially why.
When these pillars were solid, I produced graphic content that could attract and engage people interested in cruelty-free diets, documentaries, and social activities.
What I delivered:
Social Media Strategy
Content Creation (interactive stories, polls, graphic posts)
Live Coverage and interviews during the event
Digital Marketing Consultancy
Results:
A serious, confidential but never formal approach to digital communications has promoted the very first event of Pasta Ceci e Utopie, resulting in 300 paying people attending the event.
Platforms managed: Instagram, Facebook
The recognisable visual identity, the strong social topics, together with an effective content plan made the project reach its goals in only three months.
"Sarah oversaw the entire communication strategy of the launch of Pasta Ceci e Utopie.
Her experience on issues with a strong social impact, creativity and attention to detail made her the best choice for this project."
Francesca - Founder of Pasta Ceci & Utopie